We explore the real
We conduct research
We design and conduct both qualitative and ethnographic studies. We moderate UX testing. We help formulate the right questions and recommend solutions.
We organize workshops
We conduct workshops to collect and systematize knowledge that already exists in the client’s team, and inspire the search for new perspectives.
We analyze data
including source data: both quantitative and qualitative, including data coming from systems that monitor and capture user activity (e.g. Google Analytics, HotJar).